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11 Etsy Marketing Books For Your Handmade Etsy Shop [2025]

etsy marketing ideas and tools

Here are some of the best Etsy marketing books to have on hand to keep up with your small business marketing.

Etsy store owners know that constant marketing and promoting is a crucial part of running a successful Etsy shop.

Even if you make the most beautiful and original products, if no one knows about your store, no one is going to buy anything. 

Keeping up with the best ways to market your Etsy store will help you find your best customers.

Etsy Marketing

These books will help you become an expert at your marketing skills and help you connect to your target customers to boost up your sales.

Best Etsy Marketing Books

We have tricks and tips for marketing to help your Etsy store stand out above the rest!! Be sure to visit our article Blog Post Ideas to help drive even more traffic to your store.

1. Etsy Excellence

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This guide contains a lot of useful information to get you started and help you become a successful seller. This book is very easy to read & follow.

The introduction starts the book off on a strong note by explaining the keys to running a successful Etsy shop and then it dives right into the good stuff!

2. Starting an Etsy Business For Dummies

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Starting an Etsy Business For Dummies is the all-in-one resource for building your own successful business. Arts and crafts are currently a $32 billion market in the U.S., and Etsy is the number-one way to grab a piece of it for yourself.

Sales through the site are rising, fueled by Pinterest, Instagram, and other social media— so there's never been a better time to jump into the fray.

3. Sell Crafts Online

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4. The Handmade Entrepreneur

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There are now millions of people with handmade products and they are all eager to build a sustainable income.

The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition.

This book for selling your handmade products teaches you how to create a genuine business you can count on.

5. 1 Page Marketing Plan

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6. Ultimate Guide To Selling On Etsy

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This book shows exact steps on how to market your Etsy Shop, simple and easy.

There are insider tips on how to increase sales on Etsy right away. How to market and sell your products, and earn 5 star rankings. This is a worthwhile read for any Etsy owner!!

7. The Everything Guide to Selling Arts & Crafts Online

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Here's all you need to realize your dreams of turning your handmade handiwork into cash online.

With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote homemade creations.

This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers.

8. How To Sell On Etsy With Facebook

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9. Etsy Empire

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This is a very detailed book describing what Etsy is and how you can make money using it.

For those who are new to online selling or who are new to the effects of emerging trends like social media have on online business this is a great tool.

The author has introduced thousands of budding entrepreneurs to the profitability and fun of selling.

He has been featured as an 'Ultimate Expert' in selling used items in Woman's World magazine.

10. Craft Business Power

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In Craft Business Power the founders of Liberty Jane Clothing share their journey to build a profitable online craft business.

They've sold over a million dollars of products online and they outline a 15-day plan for launching a profitable craft business. It's easy to follow, filled with practical advice, and proven to work.

11. Etsy For Dummies

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Pro Tip For Etsy Sellers

As an online seller, something we feel we need to share with you is the importance of Pantone in your marketing. Every year, there is a new color of the year released in December, for the upcoming year.

As soon as that color is released, everybody out there is paying attention to make sure their stores showcase those colors in their marketing, in the advertising, their products, posts and more.

How to use Pantone for a craft business

Using Pantone to boost your Etsy sales

If you are just starting out in your online business or Etsy store, remember, it takes time to build a business up, just keep working at it, and work your heart out.

Happy marketing, crafters!



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