(Updated January 2019)
Etsy store owners know that constant marketing and promoting is a crucial part of running a successful Etsy shop. Even if you make the most beautiful and original products, if no one knows about your store, no one is going to buy anything. Keeping up with the best ways to market your Etsy store will help you find your best customers.
Whether you're a new Etsy shop owner or already have a thriving Etsy business, these tools will help you become an expert at your marketing skills and help you connect to your target customers to boost up your sales.
We have tricks and tips for marketing to help your Etsy store stand out above the rest!! Be sure to visit our other blog post 1 Month Of Blog Post Ideas to help drive even more traffic to your store.
We are going to start this article by listing 7 really great books to choose from to help you start your Etsy or online store, how to market and grow your online store, the social media game, and other tips, so choose the best for you! We have listed a brief description below each suggestion.
Next, we will go through some more tools you might want to have to help grow that Etsy store into that successful, booming business you have been dreaming of!
Let's start with 7 helpful books for your business!
This guide contains a lot of useful information to get you started and help you become a successful seller. This book is very easy to read & follow. The introduction starts the book off on a strong note by explaining the keys to running a successful Etsy shop and then it dives right into the good stuff!
Starting an Etsy Business For Dummies is the all-in-one resource for building your own successful business. Arts and crafts are currently a $32 billion market in the U.S., and Etsy is the number-one way to grab a piece of it for yourself! Sales through the site are rising, fueled by Pinterest, Instagram, and other social media— so there's never been a better time to jump into the fray.
This book shows you everything you need to know to get your Etsy business set up, get things running, and build your business as you see fit. From photography and sales writing, through SEO, homepage navigation, and more, you'll find it all here.
There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. This book for selling your handmade products teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork.
This book shows exact steps on how to create your Etsy Shop, simple and easy. There are insider tips on how to increase sales on Etsy right away - How to market and sell your products without being "salesy" - How to create your Social Media Pages today and drive sales - How to create your photography simple and easy for your Etsy Store - 5 Etsy myths you believe that can ruin your Business.
Here's all you need to realize your dreams of turning your handmade handiwork into cash online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers.
This is a very detailed book describing what Etsy is and how you can make money using it. For those who are new to online selling or who are new to the effects of emerging trends like social media have on online business this is a great tool. The author has introduced thousands of budding entrepreneurs to the profitability and fun of selling. He has been featured as an 'Ultimate Expert' in selling used items in Woman's World magazine.
In Craft Business Power the founders of Liberty Jane Clothing share their journey to build a profitable online craft business. They've sold over a million dollars of products online and they outline a 15-day plan for launching a profitable craft business that is easy to follow, filled with practical advice, and proven to work.
Something that I find super helpful is downloading books like these and listening to them while I am in my craft room or just editing photos for an article. So if this is something you want to do, you can try Audible and get 2 free audiobooks!
Now, let's go over some marketing tools and talk about how they can help that growing online business of yours!
How are your photos for your blog or Etsy store? Are you taking them with your phone because it takes great photos? Or do you have a camera that works "just fine"? Taking great photos is integral to helping your business. The camera that I use is a Canon EOS 60D with an 18-55mm lens. It takes amazing photos and is great across the board, for newbies, amateurs or professionals. It can be used manually, or you can simply set it to Auto and go.
I can't stress how important it is to take clear, still pictures. Forget setting your camera up on something makeshift when you in in the moment. This is the tripod I have for my above-mentioned camera. It is a Manfrotto Tripod/ Head Kit. I love it because it is made out of aluminum, so it is light in the way of big tripods if you are carrying it somewhere to take photos away from your studio or in the outdoors somewhere. Plus, it is adjustable at many different levels, making it super versatile! I love mine and have had it for almost ten years now.
Depending on the size of what you are marketing, this Portable Mini Photo Studio Box may help you out with your product photos! This is a small studio box that can be set up quickly anywhere to get those professional shots of your product. If you want to see an example of what your product may look like in one of these, check out our article for How To Make Meringue Cookies, (photos taken with my Canon EOS 60D) and you will see the up-close pictures of the meringue cookies I made, taken in a mini photo studio box. It is a great little tool for taking those kinds of up close pictures and has its own light bar at the top! Then it folds down to be put away.
Lighting. Is. Everything. I think I am driving this point home that you need great photographs of the products you are making and selling. Yes, you need a great camera. You also need great lighting. Check out some of the lighting kits you can buy right here! We use our lighting kit so often at DIY Craft Club because one photo with bad lighting or a rogue shadow makes you look unprofessional, and the competition out there can be fierce, so get on top of your game with this one!
As an online seller, something we feel we need to share with you is the importance of Pantone in your marketing. Every year, there is a new "color of the year" released in December, for the upcoming year. As soon as that color is released, everybody out there is paying attention to make sure their stores showcase those colors in their marketing, in the advertising, their products, posts and more. We wrote an article called "PANTONE: What All Crafters And Artisans Need To Know" and we highly recommend you read it to learn about what Pantone can mean to your business.
At DIY Craft Club, we can also offer you stylized photos, printables and downloadables you can use online for your store, in marketing and even when you send your product out. Check out our printable and downloadable section here.
If you are just starting out in your online business or Etsy store, remember, it takes time to build a business up, just keep working at it, and work your heart out. If you love it and you are taking your time to research things and do it professionally, you will be successful. But it also takes time and patience. Remember our motto: Success is not an accident. Put the time, research and your whole heart into it, and have fun!
Remember, if you found this article useful, be sure to PIN any of the above pictures NOW to take you back here LATER. We would really appreciate that!