You are about to enter a world of dreamy, cottage chic inspired creations. Meet Karla, the creative behind the brand Rasbheri. Karla is a designer that upcycles and re-loves old frames, books, and vintage jewelry to create beautiful one of a kind home decor and gift ideas.
Karla has been selling her products for over 20 years. She has well-established relationships in the home decor industry and her items can be found in boutique and high-end stores all over the USA and Europe. This past year she has taken her business in a new direction and opened up her own Etsy store.
Tell us about where you sell your products.
Well, that's an interesting story because I've been selling my items in stores way before there was the internet. Back then if you wanted to have your items in stores, you would have to call them and set up a viewing meeting. I laugh now because today it's so much easier! If I'm looking for new boutiques that are opening up I just set up a google alert and then introduce myself via email. Looking back I do miss the one on one meetings but now there's way more time to create.
What is your morning routine like?
I'm awake quite early between 5:30 and 6. I make coffee and catch up on my social media. I try to do one Instagram post every day. I like the mornings because they are quiet. I like watching the sunrise.
Tell us about your new Etsy shop. How is that going?
I have to be honest, it's not easy! I opened up my Etsy account last year but I didn't really focus on that a whole lot because I was still quite busy selling to shops. I'm kind of in a transition stage where I want to be able to sell directly to my customers. I can set my prices a bit more reasonable since I'm not worrying about stores having to do their markups. People are always asking me if I'm on Etsy like when I run into friends and family so now I can say yes I am. I feel like I've joined a special club, like I'm cool now because I'm on Etsy haha.
What are some challenges that you have in business?
When I opened my Etsy shop I browsed around the vintage and shabby chic categories and tried not to be scared. There are so many stores so it's challenging trying to stand out. I did make my 50th sale so I was happy with that milestone. I feel like if I don't post to Instagram daily that my views go way down so I keep that up as best as I can.
What do you like to do when you are not working on your shop?
That's a hard question because I'm the kind of person who can't shut off work mode. No matter where I am, I'm constantly thinking of creating. So when I'm out with my husband even if it's just for a walk, I'll see a stick or leaf and pick it up trying to think of ways I can use it. I do like to go out walking quite a bit.
What is on your desk at this very moment?
My gardening hat, a plant that needs water and some lace that I'm coffee staining. My desk is a total mess right now.
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Thank you Rasbheri! We will continue to watch your amazing creations. Keep up the good work!