Successful bloggers, small business, and Etsy shop owners craft their blog posts weeks and even months ahead of time. Spending a few hours a month to plan your blog posts takes away a lot of marketing stress and gives you more time to pour into the creation of your products.
Blogging helps your business in many ways but the most important is to develop a following of customers and clients. Blogging on a regular basis helps build trust, branding identity, and provides valuable search engine traffic which in turn provides extra hits to your listings and products. We have carefully curated one month of blog post ideas for you to use.
1. Share only quality photos.
2. Insert at least 2 links to your store or product pages within your posts.
3. Double check that all of the photos in each post link to your store or product pages when clicked on.
4. Share your store link at the bottom of each post.
5. Insert a save button so your readers can pin your photos to their Pinterest boards.
Introduce yourself and your company. Do this even if you have been blogging for a while. It will give new customers a chance to get to know you better, and your regulars might learn something new. Write a few paragraphs about how your company got started and share a story that will draw your readers in.
Be sure to share your store link within your post twice. Your store link should go somewhere in the beginning, and then again at the very end. So something like this "When I first started your store link here..." And then at the end "Thanks for taking the time to learn about store link here, I hope you will continue to watch my company grow!
Be sure to share tons of photos of your space and products in a natural setting.
Talk about your products and showcase at least 4 of your favorites. Be sure to share products at various price points. Tell your readers how they are made, what inspires you to create them, and how you choose your materials.
Watch out for rolling of the eye phrases when writing about your products. Don't say "Our products are made with quality ingredients". (rolling eyes!) Instead, focus on specifics. Say "Our handmade soaps are made with Lavender that's imported from France". Or, "Our natural dryer balls are made with locally sourced hand-loomed wool." See the difference?
PRO TIP Use the free website Words To Use to help you write descriptive content.
Showcase 3 of your best sellers. If you make one of a kind items, feature 3 of your favorites. Be sure to take great close up shots and link to the product pages for purchasing. Write about how your customer can use your products or give as gift ideas. Do your products come gift wrapped? If you have special packaging be sure to share those kinds of pictures. Customers love to see the final product and that includes the packaging! Show them exactly how their purchase will arrive.
Time to show off your creative space. Talk about your favorite tool or what time of the day you have the best lighting. And again (you are going to hear this over and over), take really great photos! How do you sew your designs and get the perfect fit? Show it! Show the intimate details of your design space. Your readers will love getting a sneak peek into your creativeness.
Feature one item from your shop and talk about it. Tell a story about why you make it or how it's made. Go into details about why you chose this product to feature today. Is it on sale? Do the colors go with the season? Is it a gift idea for an upcoming holiday? Tell your readers what makes this item special.
On this day, tell an inspiring or funny story about your shop. It could be that you were excited to send an order to Italy for the first time, or your morning coffee routine went awry. One artist posted a funny picture on their blog when they accidentally dipped their paint-covered brush into their coffee instead of the water! Every business has an inspiring story to share so dig deep! You can do this!
Time to show how your products are made. Pick an item and tell a story about how it comes to life. Be sure to take lots of great product photos and link to the product page so your readers can buy it right away! Talk about the details. What you think is just everyday stuff, isn't to your readers. They love to see how creations come to life, so even photos of paint colors, pens, tools, your hands. All of these things will draw your readers in.
Get your readers excited with a coming soon post! This post should feature something you are working on right now. A new collection? A new color change? Something for the new season? Talk about how far ahead you work on your collections or products. Again, lots of beautiful photos that your readers can scan over.
PRO TIP Use royalty free photos from places like istock for extra photo enhancements for your blog posts. There are countless beautiful flat lay photos and backgrounds to help your posts look professional.
Curate another inspirational post about what inspires you to create. Posts like these are important because you want your blog to be more than about selling your product. Readers get bored of that pretty quickly and search engines will bury your blog fast! So these kinds of posts will keep your blog well rounded AND search engine friendly. Try to write 3 short paragraphs.
PRO TIP If it's difficult for you to come up with ideas on the fly, write things down. The best ideas can come to mind when you are packing orders, making products, or out and about with the kids. Always have a notebook close by. Two types that are popular are the Scribbles That Matter dotted planner and the Carpe Diem 6 ring binder for those who like to print out your own sheets. Whatever you decide to use, keep it with you at all times.
Today you are going to share a sale, or a coupon to your readers as a thank you. If you don't want to put an item on sale, you can also give free shipping or a buy one get one free offer. Another idea is to offer a free gift with orders over a certain amount. If there's a holiday coming up, pair it with that for an extra search engine boost.
Behind the scenes posts are like gold so be prepared to share posts like this throughout the month. Customers and readers LOVE seeing what goes on beyond their favorite products. It's like getting a glimpse into a special magical place. Today tell a story about your one favorite tool that you can't live without.
Showcase 3 items you are working on and take one great work in progress photo for each product. Each product should have one paragraph talking about the piece underneath the photo. Let your readers know when you will have them available, or offer to reserve these pieces for those who would like to pre-order them. It's wonderful to have orders for products before they are even completed! Work in progress posts gets readers excited and gives them something to look forward to.
Show your store from a different perspective. Take a flatlay photo of your tablet or phone showing your website with some of your products around it. Say something like "Our shop is always open" or "Just listed these amazing (products), grab them before they are gone".
Feature one product or collection from your store today and talk about it. Be sure to share beautiful product photos and links so that someone can purchase it right away. Talk about special features and how it came to be.
This post will take some research on your part. Today you will be featuring a trend that your product fits into. This post is going to help with your search engine traffic and let your readers know you are spot on when it comes to making products that are cool and hip. Some trend ideas are Pantone's color of the year (which all crafters should know about!), or floral patterns that are coming out this season. If you work on minimalist pottery, for example, you can talk about how your products go perfectly with a minimalist decor that's everywhere right now. If you need help, just Google trend spotting. Try to curate 3 paragraphs and feature at least 3 products within those paragraphs with links and photos.
Customers like purchasing from stores and shops that are successful. It makes them feel like they are part of a club and their taste is confirmed by others making the same purchases. Today you will share a post on where your products have been featured. If you haven't been featured anywhere yet, don't worry. Instead, share a milestone like your 100th or 10,000th sale or your 1000 batch of bath fizzies. Something fun and enlightening for your readers.
PRO TIP Setting up a Google alert will notify you when someone is talking about your store or shop and it's free. Be sure to enter your company name with and without parentheses. So like this Your Store Name and "Your Store Name".
Today you will talk about how you package your products. Go into details about your beautiful packaging. Do not miss this step! Customers want to see how their order will arrive, and it might make a difference between your products and another shop they have their eye on. What makes your packaging special? Do your products arrive gift wrapped? Is your packaging eco-friendly? Do you hand make all of your jewelry pockets? This is a great time to show off some of your most beautiful products alongside their packaging.
One time I was looking for a special Mother's Day gift for my mom and was searching for seed bombs because she loves to garden. I was comparing two Etsy shops. One company had the most beautiful wrapping! It was made from recycled handmade paper and I was drawn to that immediately and made my purchase.
Write about something new that is in the works for your company. Do you have a new Pinterest page? What about a loyalty program? Perhaps you submitted your products for a magazine feature. Did you go on a supply run and find something that you can't wait to try? Is there a new section on your website? Share something exciting and new today.
Feature one product from your store today and talk about it. Be sure to share beautiful product photos and links so that someone can purchase it right away.
Show another work in progress today and be sure to go into details about how it comes to life. You don't have to give out secrets, just be sure to take lots of great photos and talk about what makes it special and unique. How long does it take for one of your creations from start to finish? Again, offer to reserve this piece for those who would like to pre-order.
Talk about what's on your table today! Are you packaging an extra large order today? Working on social media? Are you going on a supply run? Working on a better website experience for your customers? Trying a new technique? Did you upload a sneak peek video to your Instagram?
Today you are going to talk publicly about your goals and dreams for your company. Dig deep here! Where do you see your company in 2 years? What kind of progress have you seen since you started? Take this opportunity to connect with your fans and readers and show them there are hard working people behind their orders. What are your plans for next month?
Today write a thank you post. Thank everyone who is reading your blog, shopping, visiting your social media. Feature some of your 5-star feedback. Thank you to everyone! Let them know you will continue to offer the very best customer service and products. Be humble and talk from the heart.
Today's post is nice and simple but very important. It's time to share all of your social media and email subscribe links today. Just let everyone know where to find you all around the web. If you have a large following, be sure to show those numbers. If you don't, leave them out for now.
No matter what you sell there's care, storage instructions, and cool tips that you can share with your readers to keep them engaged with your products. This kind of post helps readers learn something new, brings in more search traffic, and gives your blog authority. For example, how should you clean sterling silver? Storing bath bombs in your lingerie drawer will keep everything smelling fabulous. How should your customers store their garden seeds or wash their handmade cloth napkins? Use headlines like Best Way To Store Handmade Soap or The Right Way To Hang Artwork.
Today you will talk about your very best seller of all time. If you have one of a kind items, talk about your top selling collection instead of focusing on one single product. Share all of the item specifics and talk it up! Tell a story about it, share how long you have been offering this particular product and even share how many have sold if you dare.
Today you will blog about your favorite magazine. This post has two goals. One is for more organic traffic to your blog and the other is to get a possible feature in your favorite magazine of course! Talk about your favorite magazine in at least two paragraphs and tell your readers why you love it so much. Go as far as picking one recent article to write about and share how it relates to your company. After your post is published be sure to contact the editor of that magazine and let them know that you wrote about them and suggest a collaboration in the future.
I know that there are many behind the scenes posts within this challenge, but it's because they work. I can't stress enough how people love to see what's going on beyond the products they are purchasing. Talk about anything!
Yesterday I bought an orchid. I could easily put together three paragraphs talking about my new orchid. I can write how the elegance and simplicity makes me happy and gives new inspiration for future color choices for products. How it's delicate and fragile petals reminds me to be a better person for the environment. And how this company tries it's best to recycle so that we leave a small imprint. See how that works? Always pair your writing with beautiful photos. You can use this flower idea if you want to!
Figure out what holiday or gifting season is right around the corner and curate a best gift ideas list. Feature 10 of your products in this post with a variety of price points. Use a headline like Top 10 Gift Ideas For Your Wedding Party, or Best Gift Ideas For Mom, or Best Gifts For Teachers. Best lists draw in lots of organic traffic!
By this time you should have new readers and visitors to your blog! Tell a bit more about your company and say a special welcome to all of your new fabulous readers. If you have noticed a large spike in traffic, show off those numbers! Be sure to share a special offer like free shipping or a coupon code as a thank you.
I hope this helps you with your blog. After 30 days, repeat or start incorporating your own ideas! Good luck!
See our other blog post on how to write a customer thank you note.